![]() They will thank you for it (they make more $$). Now for those of you thinking, “But wait, Revolve is starting to carry some small eco and ethical brands,” I'll say this - cut out the middleman and order direct from those brands’ websites. Kendall Jenner (and posse) are swan diving into it. As we support them, our money goes not into a product with integrity, but rather straight to their ridiculously large pool of marketing money. Their average order comes in at $279, meanwhile their webpage doesn’t feature a lick about ethics or sustainability. Revolve has mastered the art of giving their products a faux aura of luxury. What does that mean? It means we are paying exorbitant prices for low to average quality, overly trendy fast fashion. Revolve has all the tells except one - low prices. Go back to Revolve and we see the tell tale signs of a fast fashion brand - dropping hundreds of styles multiple times a week, using influencers to aggressively push product, and over exaggerating and exploiting the latest trends. And if fast fashion brands can leverage their product at a “sustainable” price point, it’s all the worse we’re falling for it. In fact, fast fashion has more to do with speed to market and pushing product volume and variety than anything else. But nowhere does it say that fast fashion has to be cheap. Today, many correlate price and sustainability the same way we might correlate price and quality. ![]() This problematic misconception floats around the consumer world today - that the more expensive something is, the more sustainable and ethical it was made. But does a high price tag alone directly indicate that something is sustainable in the same way a low price tag would indicate that it’s not? Not at all. On the flip side, sustainable fashion is often more expensive. Indeed, low prices are often an indicator of fast fashion and an unsustainable process. If you ask the average consumer to draw that out on a linear scale, they would likely place “fast fashion” and “cheap” together on one end, and “sustainable” and “expensive” on the other. It’s true, fast fashion and sustainable fashion are opposites. Ouch.īefore I continue, let’s debunk a myth. ![]() They carry an array of brands that deliver items of comparable quality to Fashion Nova or Topshop, but instead of paying $20 an item, we’ll pay $200. In sum, Revolve is merely expensive fast-fashion. In a recent report that ranked brands’ transparency efforts out of 100 (100 being entirely transparent, zero being no disclosure at all), Revolve scored a two. And while they dedicate entire sections to boast about free and fast shipping, they give no information about labor conditions or fair wages for the garment workers that make their 1.5 billion dollar mega-brand possible. ![]() They choose to describe their garments as “imported” instead of Made in China. Revolve is all about the elaborate and the excess - on average, they launch 1,000 styles per week.Īs for their website and messaging, they have major gaps in transparency. Check out their “Hot List” and you will find floral dresses with loud prints or colored cheetah print unitards (?), items that will undoubtedly be out of style the week after they make it into our closet. This e-commerce giant has done a brilliant, almost scary job of convincing us that we need, for example, a ruffled yellow polka dot dress with a side slit. After reading this piece, my hope is that you will see what’s behind the “Revolve lifestyle,” and moreover, that you’ll think twice about buying into it. When I say Revolve, what’s the first thing that pops into your mind? Is it their Coachella parties? A bunch of influencers jumping around a beach in the Caribbean? Whatever it is, I guarantee it has something to do with the luxe life - jetsetting, fine dining, and of course, the accompanying outfits.
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